Reebok solicited T2AP to assist with creatively directing a major footwear launch for the 2009 basketball season. Their innovative product, created by Reebok, is a shoe made of a "white-board" type material that is writable and erasable. This product, geared for basketball players, targets an audience of young ball players who will use their shoes as a canvas of self expression.

Logos and Graphics Package
We designed a logo and graphics package for Reebok's Still Talkin' product launch. These elements were used in the print campaign, retail store graphics and editorial.

Print Advertising
We art directed and designed a national print campaign for Reebok in publications such as Sports Illustrated for Kids, Slam Magazine, Dime Magazine and Fuel Magazine. Philadelphia based photographer Chris Sembrot provided his amazing touch to this campaign.

Retail Graphics Package
We art directed and designed the retail extension of the "Still Talkin'" campaign. In partnership with Champs Sports, Reebok placed in-store graphics throughout the Champs retail floor. This included window banners, product tables, footwear wall banners and rack toppers.