B Corporations are a new type of corporation that use the power of business to create public benefit. The next time you see green, responsible, sustainable marketing campaigns take a closer look. B Corporation is the new corporate standard for social and environmental performance.

When the former CEO and President of AND1 approached us to help them create a brand for companies that are environmentally friendly and socially responsible in order to distinguish them from the ‘greenwashing’ hype, we were both excited and scared of the opportunity. What exactly does the future of ‘good business’ look like? We felt that the idea was so powerful that the look and feel of the brand should be very simple, allowing the great companies themselves to shine. We then took this aesthetic and applied it to everything from business plan documents to national print ads to a viral video. There are now over 200 different B Corporations in over 20 states, representing a $1+ billion marketplace. This is easily the single-most important branding exercise we will ever take on with the result being a new sector of the economy unified by business creating public benefit.

Brand Identity Design
A major endeavor features rolling out a systematic process for all B Corporations to adopt the company branding in all of their communications.

Website
We developed a scale-able platform for the B Corporation website to continue to recruit and service the entire community. We create and manage the development of the custom content for the site and the www.bcorporation.net site and the new blog www.thechanseweseek.com.

Print Media
We designed a wide range of print materials for B Corporation, including posters, direct mailers, invitations, brochures and more.

Advertising
We developed and placed several print ads B Corporation in major publications as well as banner ads on major websites.

GOOD Magazine Partnership
A custom publication centered around “Good Business” with the publisher of GOOD Magazine. We provided the idea for the partnership as the perfect fit for the B Corporation message. GOOD is a leading voice in the sustainable media and highlighted several founding B Corporations in the Beta Issue of Good Business.

2009 B Corporation Annual Report
Our latest project for B Corporation was their first ever Annual Report. This project was a partnership with Sustainable Industries Magazine a leader in the sustainable movement. This is the premier issue to an on-going partnership and was distributed to all subscribers as well as all B Corporations. We were responsible for the art direction, layout design and production of final mechanicals for this publication.