HoopsTV.com was the first online basketball network to provide basketball fans with the most innovative, ambitious hoops programming on the Internet and gave ballplayers their daily dose of comprehensive basketball coverage for all levels of the game. It entered into strategic partnerships with leading providers of media, content and technology including, Footaction USA, Akamai Techonologies, Inc., NBC, Preference Technologies, RealNetworks/ Take 5 and the ESPN Internet Group.

HoopsTV.com started at the beginning of the first "dot-com bubble". It was a wild ride and we, the creators of T2AP Creative Team, took full advantage of it. We learned a lot and played a lot. Although the web was in its infancy and broadband connections were scarce, we were innovative enough to art direct and design a multimedia site way ahead of it's time, complete with streaming video and downloadable content. As avid basketball fans, this project became a way of life for us... one we will never forget.



Brand Identity

Website Design

Print Advertising